The full automation stack for Atlantic Canada trades.
Three subscription tiers. Five standalone add-ons. One free audit. Each works on its own. Together, they're unstoppable.
Free ROI Audit — 15-Min Discovery Call
The Problem
You think AI automation might help your business, but every agency call is a high-pressure pitch with no real numbers. By the time you find out what it actually costs to fix your missed-call problem, you've wasted an hour and you still don't have answers. You want to know: how much money am I leaving on the table — before someone tries to sell me anything.
The Solution
A 15-minute discovery call with Fabian, including a personalized 3-page PDF showing exactly what your missed calls cost you per year — calculated against Atlantic Canada trades benchmarks (conservative 25% close-rate assumption). No pitch. You walk away with the math whether or not you book us.
What You Get
Government Funding Navigation
The Problem
Federal and provincial programs covering 50–75% of AI adoption costs exist for Atlantic Canada businesses — but they're scattered across ACOA, BDC, Innovation PEI, Nova Scotia WIPSI, Canada Job Grant, and SR&ED. Every program has different eligibility criteria, application windows, and required documentation. Most trades owners give up after the first dense PDF. You qualify for things you don't even know exist.
The Solution
As part of every onboarding, we map your business against the active 2026 funding programs that may apply — including ACOA Regional AI Initiative, BDC LIFT, Nova Scotia WIPSI, Canada Job Grants (PEI/NS/NB/NL), and the AI Digital Adoption Program. We explain which programs may fit, what documentation you'd need, and how the application process works. Approval and final award amounts are determined by the funding agency, not by us — but you'll know exactly where to look and what to ask.
What You Get
Missed Call Rescue (AI Secretary)
The Problem
You're on a roof. Under a sink. Driving between jobs. Meanwhile your phone is ringing — and going to voicemail. That caller isn't waiting. They're calling the next contractor on their list. In Atlantic Canada trades, where 40% of New Brunswick customers prefer French and emergency calls come in at 2am, missing one phone call can mean losing a $5,000 job.
The Solution
Your AI receptionist never misses a ring. 24/7, bilingual EN/FR, with a custom voice persona built for your brand. It answers professionally, knows your services and hours, books appointments directly into your calendar, transfers urgent calls to your phone, and texts you a summary so you know exactly what happened.
What You Get
Essentials (AI Secretary + Lead Replies + CRM)
The Problem
Phone calls are only half the battle. The form submission at 8pm last night sat in your inbox until noon. The lead who emailed asking about a quote got your auto-reply two days later. Quotes scattered across your sent folder. Invoices in QuickBooks. Payment-tracking in a notebook on your truck dashboard. Sound familiar? You don't have a lead problem — you have an operations problem.
The Solution
Everything in Tier 1, plus a Lead Reply Engine that drafts personalized responses to every inbound form submission — you approve with one click, and our 3-step follow-up sequence kicks in automatically. Then CRM-Lite turns the lead into a quote, the quote into an order, and the order into an invoice with a Stripe payment link. All in one place. All branded to your business.
What You Get
Growth Charter (Full-Stack AI Operations)
The Problem
You're not just losing leads — you're invisible. Your competitors post daily on Facebook, respond to Google reviews within an hour, run targeted Meta ads to their service area, and have a website that converts. Meanwhile you're posting once a quarter, leaving reviews unanswered, and hoping word-of-mouth is enough. It isn't — not when 73% of homeowners check reviews before calling.
The Solution
The full True North operating system. Everything in Tier 2, plus: AI Media Agent generates and publishes content across Facebook, Instagram, LinkedIn, Google Business, TikTok, YouTube (with video). Reputation Manager auto-classifies every Meta comment and Google review and drafts replies in your brand voice. Smart-Launch turns your best-performing post into a full Meta Ads funnel with one click. Client Portal gives your team approvals, calendar, and dashboards.
What You Get
Multi-Location Enterprise
The Problem
You don't have one shop — you have three. Halifax, Moncton, and Saint John. Each location has its own calls, leads, quotes, technicians, and reviews. ServiceTitan or Jobber runs your dispatch. Five different employees handle five different parts of the operation. Spreadsheets everywhere. No single source of truth. When one location is on fire, you don't even hear about it until end-of-day.
The Solution
Everything in Tier 3 Growth Charter — but scaled across every location. Custom integrations with ServiceTitan, Jobber, or Housecall Pro. Bespoke workflow automation built around your operation. Multi-location dashboard with per-branch reporting. A dedicated Customer Success Manager. Monthly performance reviews. White-glove 30-60 day onboarding.
What You Get
Reputation Manager (Standalone)
The Problem
You've done 300 jobs this year. You have 14 Google reviews. Your competitor down the road has 180 reviews and shows up first in every search. Worse — when a customer complains on Facebook, the comment sits there for three days while everyone scrolls past. By the time you see it, the damage is done. You're not just losing future jobs — you're losing the ones you already won.
The Solution
Every 4 hours, our system pulls every comment + review from Facebook, Instagram, and Google Business Profile. Claude AI classifies each one (lead / question / complaint / spam / positive / neutral) and drafts a brand-aware reply. You approve in one click — or after 30+ approvals, set it to auto-send mode. Includes Meta-side moderation: one-click hide spam, delete trolls.
What You Get
Managed Meta Ads (Smart-Launch + Auto-Optimizer)
The Problem
Meta Ads Manager is a nightmare. Audience targeting, ad sets, conversion tracking, retargeting pixels, Lookalike audiences, CAPI events, attribution windows — even people who do this for a living get it wrong. Most contractors who try DIY Meta Ads burn $500 in two weeks and conclude "ads don't work for us." They do — but only when set up right.
The Solution
Done-for-you Meta Ads management. One-click Smart-Launch turns your best organic post into a full-funnel campaign with Lookalike Audiences seeded from your CRM, CAPI Lead + Purchase events (closed-loop attribution from ad → form-submit → quote → paid invoice), and daily Auto-Optimizer budget adjustments based on Performance Learnings.
What You Get
Website Creation & Optimization
The Problem
Your website was built in 2017 by your neighbour's son. It looks dated, takes 6 seconds to load, and on a phone it's barely readable. Meanwhile 70% of your traffic now comes from mobile. People hit your site, see the slow load, and bounce before they even see your phone number. Your website should be your hardest-working employee — instead it's actively losing you customers.
The Solution
Professional website design + optimization built specifically for Atlantic Canada trades businesses. Mobile-first, SEO-optimized for "[trade] near me" searches, integrated with True North's lead-capture so every form submission auto-populates your CRM. One-time build, lifetime hosting available as add-on. Setup typically 7-10 days from kick-off to launch.
What You Get
Not sure which tier or add-ons you need?
That's exactly what the free 15-minute ROI audit is for. We'll show you where you're leaving money on the table — and you walk away with the math whether or not you book us.
Social Media Autopilot (Standalone)
The Problem
Your competitor posts every day. You haven't posted in three weeks. When a potential customer searches for a contractor in your area, they check your social media. If your last post is from two months ago, they move on. Not because your work isn't good — because you look inactive. Meanwhile, the contractor doing half your quality of work has a feed full of content and looks like he's thriving.
The Solution
13 brand-aware AI agents generate posts, blogs, videos (Veo 3.1), and carousels — auto-publishing to Facebook + Instagram + LinkedIn + Google Business Profile + TikTok + YouTube + Threads + Bluesky. Atlantic Canada industry knowledge baked in (13 verified knowledge bases). Performance Learning Loop — your Meta Ad results feed back into content quality daily.
What You Get
We post across all your platforms